diff --git a/.gitea/workflows/deploy.yaml b/.gitea/workflows/deploy.yaml
index b549ff8..5be1b24 100644
--- a/.gitea/workflows/deploy.yaml
+++ b/.gitea/workflows/deploy.yaml
@@ -125,6 +125,18 @@ jobs:
           docker build -t "$FRONTEND_IMAGE" ./frontend
           docker push "$FRONTEND_IMAGE"
 
+      - name: Cleanup Docker on runner (prevent vdisk growth)
+        if: always()
+        shell: bash
+        run: |
+          set +e
+
+          # Keep recent artifacts, drop old local residue from CI builds.
+          docker container prune -f --filter "until=168h" || true
+          docker image prune -a -f --filter "until=168h" || true
+          docker builder prune -a -f --filter "until=168h" || true
+          docker network prune -f --filter "until=168h" || true
+
   deploy:
     needs: build-and-push
     runs-on: ubuntu-latest
diff --git a/backend/build.gradle b/backend/build.gradle
index d54f8b3..2fa95cd 100644
--- a/backend/build.gradle
+++ b/backend/build.gradle
@@ -42,6 +42,7 @@ dependencies {
 	implementation 'org.springframework.boot:spring-boot-starter-thymeleaf'
 	implementation 'net.codecrete.qrbill:qrbill-generator:3.4.0'
 	implementation 'org.springframework.boot:spring-boot-starter-mail'
+	implementation 'org.jsoup:jsoup:1.18.3'
 	implementation platform('org.lwjgl:lwjgl-bom:3.3.4')
 	implementation 'org.lwjgl:lwjgl'
 	implementation 'org.lwjgl:lwjgl-assimp'
diff --git a/backend/src/main/java/com/printcalculator/service/admin/AdminShopProductControllerService.java b/backend/src/main/java/com/printcalculator/service/admin/AdminShopProductControllerService.java
index 7a3d262..f562a92 100644
--- a/backend/src/main/java/com/printcalculator/service/admin/AdminShopProductControllerService.java
+++ b/backend/src/main/java/com/printcalculator/service/admin/AdminShopProductControllerService.java
@@ -22,6 +22,9 @@ import com.printcalculator.service.SlicerService;
 import com.printcalculator.service.media.PublicMediaQueryService;
 import com.printcalculator.service.shop.ShopStorageService;
 import com.printcalculator.service.storage.ClamAVService;
+import org.jsoup.Jsoup;
+import org.jsoup.nodes.Document;
+import org.jsoup.safety.Safelist;
 import org.springframework.beans.factory.annotation.Value;
 import org.springframework.http.HttpStatus;
 import org.springframework.stereotype.Service;
@@ -64,6 +67,10 @@ public class AdminShopProductControllerService {
     private static final Pattern DIACRITICS_PATTERN = Pattern.compile("\\p{M}+");
     private static final Pattern NON_ALPHANUMERIC_PATTERN = Pattern.compile("[^a-z0-9]+");
     private static final Pattern EDGE_DASH_PATTERN = Pattern.compile("(^-+|-+$)");
+    private static final Safelist PRODUCT_DESCRIPTION_SAFELIST = Safelist.none()
+            .addTags("p", "div", "br", "strong", "b", "em", "i", "u", "ul", "ol", "li", "a")
+            .addAttributes("a", "href")
+            .addProtocols("a", "href", "http", "https", "mailto", "tel");
 
     private final ShopProductRepository shopProductRepository;
     private final ShopCategoryRepository shopCategoryRepository;
@@ -613,17 +620,17 @@ public class AdminShopProductControllerService {
         excerpts.put("fr", firstNonBlank(normalizeOptional(payload.getExcerptFr()), fallbackExcerpt));
 
         String fallbackDescription = firstNonBlank(
-                normalizeOptional(payload.getDescription()),
-                normalizeOptional(payload.getDescriptionIt()),
-                normalizeOptional(payload.getDescriptionEn()),
-                normalizeOptional(payload.getDescriptionDe()),
-                normalizeOptional(payload.getDescriptionFr())
+                normalizeRichTextOptional(payload.getDescription()),
+                normalizeRichTextOptional(payload.getDescriptionIt()),
+                normalizeRichTextOptional(payload.getDescriptionEn()),
+                normalizeRichTextOptional(payload.getDescriptionDe()),
+                normalizeRichTextOptional(payload.getDescriptionFr())
         );
         Map<String, String> descriptions = new LinkedHashMap<>();
-        descriptions.put("it", firstNonBlank(normalizeOptional(payload.getDescriptionIt()), fallbackDescription));
-        descriptions.put("en", firstNonBlank(normalizeOptional(payload.getDescriptionEn()), fallbackDescription));
-        descriptions.put("de", firstNonBlank(normalizeOptional(payload.getDescriptionDe()), fallbackDescription));
-        descriptions.put("fr", firstNonBlank(normalizeOptional(payload.getDescriptionFr()), fallbackDescription));
+        descriptions.put("it", firstNonBlank(normalizeRichTextOptional(payload.getDescriptionIt()), fallbackDescription));
+        descriptions.put("en", firstNonBlank(normalizeRichTextOptional(payload.getDescriptionEn()), fallbackDescription));
+        descriptions.put("de", firstNonBlank(normalizeRichTextOptional(payload.getDescriptionDe()), fallbackDescription));
+        descriptions.put("fr", firstNonBlank(normalizeRichTextOptional(payload.getDescriptionFr()), fallbackDescription));
 
         String fallbackSeoTitle = firstNonBlank(
                 normalizeOptional(payload.getSeoTitle()),
@@ -689,6 +696,27 @@ public class AdminShopProductControllerService {
         return normalized.isBlank() ? null : normalized;
     }
 
+    private String normalizeRichTextOptional(String value) {
+        String normalized = normalizeOptional(value);
+        if (normalized == null) {
+            return null;
+        }
+
+        String sanitized = Jsoup.clean(
+                normalized,
+                "",
+                PRODUCT_DESCRIPTION_SAFELIST,
+                new Document.OutputSettings().prettyPrint(false)
+        ).trim();
+
+        if (sanitized.isBlank()) {
+            return null;
+        }
+
+        String plainText = Jsoup.parse(sanitized).text();
+        return plainText != null && !plainText.trim().isEmpty() ? sanitized : null;
+    }
+
     private String firstNonBlank(String... values) {
         if (values == null) {
             return null;
diff --git a/backend/src/main/java/com/printcalculator/service/shop/PublicShopCatalogService.java b/backend/src/main/java/com/printcalculator/service/shop/PublicShopCatalogService.java
index 9323706..e37c450 100644
--- a/backend/src/main/java/com/printcalculator/service/shop/PublicShopCatalogService.java
+++ b/backend/src/main/java/com/printcalculator/service/shop/PublicShopCatalogService.java
@@ -9,10 +9,12 @@ import com.printcalculator.dto.ShopProductDetailDto;
 import com.printcalculator.dto.ShopProductModelDto;
 import com.printcalculator.dto.ShopProductSummaryDto;
 import com.printcalculator.dto.ShopProductVariantOptionDto;
+import com.printcalculator.entity.FilamentVariant;
 import com.printcalculator.entity.ShopCategory;
 import com.printcalculator.entity.ShopProduct;
 import com.printcalculator.entity.ShopProductModelAsset;
 import com.printcalculator.entity.ShopProductVariant;
+import com.printcalculator.repository.FilamentVariantRepository;
 import com.printcalculator.repository.ShopCategoryRepository;
 import com.printcalculator.repository.ShopProductModelAssetRepository;
 import com.printcalculator.repository.ShopProductRepository;
@@ -31,6 +33,7 @@ import java.util.Collection;
 import java.util.Comparator;
 import java.util.LinkedHashMap;
 import java.util.List;
+import java.util.Locale;
 import java.util.Map;
 import java.util.Objects;
 import java.util.UUID;
@@ -46,6 +49,7 @@ public class PublicShopCatalogService {
     private final ShopProductRepository shopProductRepository;
     private final ShopProductVariantRepository shopProductVariantRepository;
     private final ShopProductModelAssetRepository shopProductModelAssetRepository;
+    private final FilamentVariantRepository filamentVariantRepository;
     private final PublicMediaQueryService publicMediaQueryService;
     private final ShopStorageService shopStorageService;
 
@@ -53,12 +57,14 @@ public class PublicShopCatalogService {
                                     ShopProductRepository shopProductRepository,
                                     ShopProductVariantRepository shopProductVariantRepository,
                                     ShopProductModelAssetRepository shopProductModelAssetRepository,
+                                    FilamentVariantRepository filamentVariantRepository,
                                     PublicMediaQueryService publicMediaQueryService,
                                     ShopStorageService shopStorageService) {
         this.shopCategoryRepository = shopCategoryRepository;
         this.shopProductRepository = shopProductRepository;
         this.shopProductVariantRepository = shopProductVariantRepository;
         this.shopProductModelAssetRepository = shopProductModelAssetRepository;
+        this.filamentVariantRepository = filamentVariantRepository;
         this.publicMediaQueryService = publicMediaQueryService;
         this.shopStorageService = shopStorageService;
     }
@@ -99,7 +105,12 @@ public class PublicShopCatalogService {
         List<ShopProductSummaryDto> products = productContext.entries().stream()
                 .filter(entry -> allowedCategoryIds.contains(entry.product().getCategory().getId()))
                 .filter(entry -> !Boolean.TRUE.equals(featuredOnly) || Boolean.TRUE.equals(entry.product().getIsFeatured()))
-                .map(entry -> toProductSummaryDto(entry, productContext.productMediaBySlug(), language))
+                .map(entry -> toProductSummaryDto(
+                        entry,
+                        productContext.productMediaBySlug(),
+                        productContext.variantColorHexByMaterialAndColor(),
+                        language
+                ))
                 .toList();
 
         ShopCategoryDetailDto selectedCategoryDetail = selectedCategory != null
@@ -128,7 +139,12 @@ public class PublicShopCatalogService {
             throw new ResponseStatusException(HttpStatus.NOT_FOUND, "Product not found");
         }
 
-        return toProductDetailDto(entry, productContext.productMediaBySlug(), language);
+        return toProductDetailDto(
+                entry,
+                productContext.productMediaBySlug(),
+                productContext.variantColorHexByMaterialAndColor(),
+                language
+        );
     }
 
     public ProductModelDownload getProductModelDownload(String slug) {
@@ -187,11 +203,32 @@ public class PublicShopCatalogService {
                 entries.stream().map(entry -> productMediaUsageKey(entry.product())).toList(),
                 language
         );
+        Map<String, String> variantColorHexByMaterialAndColor = buildFilamentVariantColorHexMap();
 
         Map<String, ProductEntry> entriesBySlug = entries.stream()
                 .collect(Collectors.toMap(entry -> entry.product().getSlug(), entry -> entry, (left, right) -> left, LinkedHashMap::new));
 
-        return new PublicProductContext(entries, entriesBySlug, productMediaBySlug);
+        return new PublicProductContext(entries, entriesBySlug, productMediaBySlug, variantColorHexByMaterialAndColor);
+    }
+
+    private Map<String, String> buildFilamentVariantColorHexMap() {
+        Map<String, String> colorsByMaterialAndColor = new LinkedHashMap<>();
+        for (FilamentVariant variant : filamentVariantRepository.findByIsActiveTrue()) {
+            String materialCode = variant.getFilamentMaterialType() != null
+                    ? variant.getFilamentMaterialType().getMaterialCode()
+                    : null;
+            String key = toMaterialAndColorKey(materialCode, variant.getColorName());
+            if (key == null) {
+                continue;
+            }
+
+            String colorHex = trimToNull(variant.getColorHex());
+            if (colorHex == null) {
+                continue;
+            }
+            colorsByMaterialAndColor.putIfAbsent(key, colorHex);
+        }
+        return colorsByMaterialAndColor;
     }
 
     private List<ProductEntry> loadPublicProducts(Collection<UUID> activeCategoryIds) {
@@ -349,6 +386,7 @@ public class PublicShopCatalogService {
 
     private ShopProductSummaryDto toProductSummaryDto(ProductEntry entry,
                                                       Map<String, List<PublicMediaUsageDto>> productMediaBySlug,
+                                                      Map<String, String> variantColorHexByMaterialAndColor,
                                                       String language) {
         List<PublicMediaUsageDto> images = productMediaBySlug.getOrDefault(productMediaUsageKey(entry.product()), List.of());
         return new ShopProductSummaryDto(
@@ -365,7 +403,7 @@ public class PublicShopCatalogService {
                 ),
                 resolvePriceFrom(entry.variants()),
                 resolvePriceTo(entry.variants()),
-                toVariantDto(entry.defaultVariant(), entry.defaultVariant()),
+                toVariantDto(entry.defaultVariant(), entry.defaultVariant(), variantColorHexByMaterialAndColor),
                 selectPrimaryMedia(images),
                 toProductModelDto(entry)
         );
@@ -373,6 +411,7 @@ public class PublicShopCatalogService {
 
     private ShopProductDetailDto toProductDetailDto(ProductEntry entry,
                                                     Map<String, List<PublicMediaUsageDto>> productMediaBySlug,
+                                                    Map<String, String> variantColorHexByMaterialAndColor,
                                                     String language) {
         List<PublicMediaUsageDto> images = productMediaBySlug.getOrDefault(productMediaUsageKey(entry.product()), List.of());
         String localizedSeoTitle = entry.product().getSeoTitleForLanguage(language);
@@ -398,9 +437,9 @@ public class PublicShopCatalogService {
                 buildCategoryBreadcrumbs(entry.product().getCategory()),
                 resolvePriceFrom(entry.variants()),
                 resolvePriceTo(entry.variants()),
-                toVariantDto(entry.defaultVariant(), entry.defaultVariant()),
+                toVariantDto(entry.defaultVariant(), entry.defaultVariant(), variantColorHexByMaterialAndColor),
                 entry.variants().stream()
-                        .map(variant -> toVariantDto(variant, entry.defaultVariant()))
+                        .map(variant -> toVariantDto(variant, entry.defaultVariant(), variantColorHexByMaterialAndColor))
                         .toList(),
                 selectPrimaryMedia(images),
                 images,
@@ -408,21 +447,61 @@ public class PublicShopCatalogService {
         );
     }
 
-    private ShopProductVariantOptionDto toVariantDto(ShopProductVariant variant, ShopProductVariant defaultVariant) {
+    private ShopProductVariantOptionDto toVariantDto(ShopProductVariant variant,
+                                                     ShopProductVariant defaultVariant,
+                                                     Map<String, String> variantColorHexByMaterialAndColor) {
         if (variant == null) {
             return null;
         }
+        String colorHex = trimToNull(variant.getColorHex());
+        if (colorHex == null) {
+            String key = toMaterialAndColorKey(variant.getInternalMaterialCode(), variant.getColorName());
+            colorHex = key != null ? variantColorHexByMaterialAndColor.get(key) : null;
+        }
         return new ShopProductVariantOptionDto(
                 variant.getId(),
                 variant.getSku(),
                 variant.getVariantLabel(),
                 variant.getColorName(),
-                variant.getColorHex(),
+                colorHex,
                 variant.getPriceChf(),
                 defaultVariant != null && Objects.equals(defaultVariant.getId(), variant.getId())
         );
     }
 
+    private String toMaterialAndColorKey(String materialCode, String colorName) {
+        String normalizedMaterialCode = normalizeMaterialCode(materialCode);
+        String normalizedColorName = normalizeColorName(colorName);
+        if (normalizedMaterialCode == null || normalizedColorName == null) {
+            return null;
+        }
+        return normalizedMaterialCode + "|" + normalizedColorName;
+    }
+
+    private String normalizeMaterialCode(String materialCode) {
+        String raw = trimToNull(materialCode);
+        if (raw == null) {
+            return null;
+        }
+        return raw.toUpperCase(Locale.ROOT);
+    }
+
+    private String normalizeColorName(String colorName) {
+        String raw = trimToNull(colorName);
+        if (raw == null) {
+            return null;
+        }
+        return raw.toLowerCase(Locale.ROOT);
+    }
+
+    private String trimToNull(String value) {
+        String raw = String.valueOf(value == null ? "" : value).trim();
+        if (raw.isEmpty()) {
+            return null;
+        }
+        return raw;
+    }
+
     private ShopProductModelDto toProductModelDto(ProductEntry entry) {
         if (entry.modelAsset() == null) {
             return null;
@@ -494,7 +573,8 @@ public class PublicShopCatalogService {
     private record PublicProductContext(
             List<ProductEntry> entries,
             Map<String, ProductEntry> entriesBySlug,
-            Map<String, List<PublicMediaUsageDto>> productMediaBySlug
+            Map<String, List<PublicMediaUsageDto>> productMediaBySlug,
+            Map<String, String> variantColorHexByMaterialAndColor
     ) {
     }
 
diff --git a/frontend/src/app/features/admin/pages/admin-shop.component.html b/frontend/src/app/features/admin/pages/admin-shop.component.html
index 6cbe2cb..039c9d7 100644
--- a/frontend/src/app/features/admin/pages/admin-shop.component.html
+++ b/frontend/src/app/features/admin/pages/admin-shop.component.html
@@ -635,17 +635,90 @@
               />
             </label>
 
-            <label class="ui-form-field form-field--wide">
+            <div class="ui-form-field form-field--wide">
               <span class="ui-form-caption">
                 Descrizione {{ languageLabels[activeContentLanguage] }}
               </span>
-              <textarea
-                class="ui-form-control textarea-control textarea-control--large"
-                [(ngModel)]="productForm.descriptions[activeContentLanguage]"
-                [name]="'product-description-' + activeContentLanguage"
-                rows="6"
-              ></textarea>
-            </label>
+              <div class="rich-text-field">
+                <div class="rich-text-toolbar" role="toolbar">
+                  <button
+                    type="button"
+                    class="rich-text-toolbar__button"
+                    (mousedown)="preventRichTextToolbarMouseDown($event)"
+                    (click)="formatDescription('bold')"
+                    title="Grassetto"
+                    aria-label="Grassetto"
+                  >
+                    <strong>B</strong>
+                  </button>
+                  <button
+                    type="button"
+                    class="rich-text-toolbar__button"
+                    (mousedown)="preventRichTextToolbarMouseDown($event)"
+                    (click)="formatDescription('italic')"
+                    title="Corsivo"
+                    aria-label="Corsivo"
+                  >
+                    <em>I</em>
+                  </button>
+                  <button
+                    type="button"
+                    class="rich-text-toolbar__button"
+                    (mousedown)="preventRichTextToolbarMouseDown($event)"
+                    (click)="formatDescription('underline')"
+                    title="Sottolineato"
+                    aria-label="Sottolineato"
+                  >
+                    <u>U</u>
+                  </button>
+                  <button
+                    type="button"
+                    class="rich-text-toolbar__button"
+                    (mousedown)="preventRichTextToolbarMouseDown($event)"
+                    (click)="formatDescriptionList('unordered')"
+                    title="Lista puntata"
+                    aria-label="Lista puntata"
+                  >
+                    • Lista
+                  </button>
+                  <button
+                    type="button"
+                    class="rich-text-toolbar__button"
+                    (mousedown)="preventRichTextToolbarMouseDown($event)"
+                    (click)="formatDescriptionList('ordered')"
+                    title="Lista numerata"
+                    aria-label="Lista numerata"
+                  >
+                    1. Lista
+                  </button>
+                  <button
+                    type="button"
+                    class="rich-text-toolbar__button"
+                    (mousedown)="preventRichTextToolbarMouseDown($event)"
+                    (click)="clearDescriptionFormatting()"
+                    title="Rimuovi formattazione"
+                    aria-label="Rimuovi formattazione"
+                  >
+                    Tx
+                  </button>
+                </div>
+                <div
+                  #descriptionEditorRef
+                  class="ui-form-control textarea-control textarea-control--large rich-text-editor"
+                  contenteditable="true"
+                  role="textbox"
+                  aria-multiline="true"
+                  [attr.aria-label]="
+                    'Descrizione ' + languageLabels[activeContentLanguage]
+                  "
+                  (input)="onDescriptionEditorInput($event)"
+                  (blur)="onDescriptionEditorBlur($event)"
+                ></div>
+              </div>
+              <span class="ui-form-caption">
+                Supporta grassetto, corsivo, liste puntate e numerate.
+              </span>
+            </div>
           </div>
         </section>
 
diff --git a/frontend/src/app/features/admin/pages/admin-shop.component.scss b/frontend/src/app/features/admin/pages/admin-shop.component.scss
index 6c0cd5c..7851e8a 100644
--- a/frontend/src/app/features/admin/pages/admin-shop.component.scss
+++ b/frontend/src/app/features/admin/pages/admin-shop.component.scss
@@ -252,6 +252,62 @@
   min-height: 136px;
 }
 
+.rich-text-field {
+  display: grid;
+  gap: var(--space-2);
+}
+
+.rich-text-toolbar {
+  display: flex;
+  flex-wrap: wrap;
+  gap: 0.4rem;
+}
+
+.admin-shop .rich-text-toolbar__button {
+  border: 1px solid var(--color-border) !important;
+  border-radius: var(--radius-sm) !important;
+  background: #fff !important;
+  color: var(--color-text) !important;
+  min-height: 2rem;
+  padding: 0.28rem 0.56rem !important;
+  font-size: 0.82rem;
+}
+
+.admin-shop .rich-text-toolbar__button:hover:not(:disabled) {
+  border-color: #cbb88a !important;
+  background: #fffdf4 !important;
+}
+
+.rich-text-editor {
+  overflow-y: auto;
+  padding: 0.62rem 0.72rem;
+  line-height: 1.62;
+}
+
+.rich-text-editor:focus-visible {
+  outline: none;
+}
+
+.rich-text-editor:empty::before {
+  content: "Scrivi la descrizione del prodotto...";
+  color: var(--color-text-muted);
+}
+
+.rich-text-editor p,
+.rich-text-editor div {
+  margin: 0 0 0.62rem;
+}
+
+.rich-text-editor ul,
+.rich-text-editor ol {
+  margin: 0 0 0.62rem 1.25rem;
+  padding: 0;
+}
+
+.rich-text-editor li + li {
+  margin-top: 0.22rem;
+}
+
 .toggle-row {
   display: flex;
   flex-wrap: wrap;
diff --git a/frontend/src/app/features/admin/pages/admin-shop.component.ts b/frontend/src/app/features/admin/pages/admin-shop.component.ts
index 3045575..1e368eb 100644
--- a/frontend/src/app/features/admin/pages/admin-shop.component.ts
+++ b/frontend/src/app/features/admin/pages/admin-shop.component.ts
@@ -115,6 +115,20 @@ const MAX_MODEL_FILE_SIZE_BYTES = 100 * 1024 * 1024;
 const SHOP_LIST_PANEL_WIDTH_STORAGE_KEY = 'admin-shop-list-panel-width';
 const MIN_LIST_PANEL_WIDTH_PERCENT = 32;
 const MAX_LIST_PANEL_WIDTH_PERCENT = 68;
+const RICH_TEXT_ALLOWED_TAGS = new Set([
+  'P',
+  'DIV',
+  'BR',
+  'STRONG',
+  'B',
+  'EM',
+  'I',
+  'U',
+  'UL',
+  'OL',
+  'LI',
+  'A',
+]);
 
 @Component({
   selector: 'app-admin-shop',
@@ -126,8 +140,14 @@ const MAX_LIST_PANEL_WIDTH_PERCENT = 68;
 export class AdminShopComponent implements OnInit, OnDestroy {
   private readonly adminShopService = inject(AdminShopService);
   private readonly adminOperationsService = inject(AdminOperationsService);
+  private descriptionEditorElement: HTMLDivElement | null = null;
   @ViewChild('workspaceRef')
   private readonly workspaceRef?: ElementRef<HTMLDivElement>;
+  @ViewChild('descriptionEditorRef')
+  set descriptionEditorRef(value: ElementRef<HTMLDivElement> | undefined) {
+    this.descriptionEditorElement = value?.nativeElement ?? null;
+    this.renderActiveDescriptionInEditor();
+  }
 
   readonly shopLanguages = SHOP_LANGUAGES;
   readonly mediaLanguages = MEDIA_LANGUAGES;
@@ -302,6 +322,8 @@ export class AdminShopComponent implements OnInit, OnDestroy {
       return;
     }
 
+    this.syncDescriptionFromEditor(this.descriptionEditorElement, true);
+
     const validationError = this.validateProductForm();
     if (validationError) {
       this.errorMessage = validationError;
@@ -525,7 +547,9 @@ export class AdminShopComponent implements OnInit, OnDestroy {
   }
 
   setActiveContentLanguage(language: ShopLanguage): void {
+    this.syncDescriptionFromEditor(this.descriptionEditorElement, true);
     this.activeContentLanguage = language;
+    this.renderActiveDescriptionInEditor();
   }
 
   isContentLanguageComplete(language: ShopLanguage): boolean {
@@ -536,7 +560,7 @@ export class AdminShopComponent implements OnInit, OnDestroy {
     return (
       !!this.productForm.names[language].trim() ||
       !!this.productForm.excerpts[language].trim() ||
-      !!this.productForm.descriptions[language].trim()
+      this.hasMeaningfulRichText(this.productForm.descriptions[language])
     );
   }
 
@@ -568,6 +592,34 @@ export class AdminShopComponent implements OnInit, OnDestroy {
     );
   }
 
+  preventRichTextToolbarMouseDown(event: MouseEvent): void {
+    event.preventDefault();
+  }
+
+  onDescriptionEditorInput(event: Event): void {
+    const editor = event.target as HTMLDivElement | null;
+    this.syncDescriptionFromEditor(editor, false);
+  }
+
+  onDescriptionEditorBlur(event: Event): void {
+    const editor = event.target as HTMLDivElement | null;
+    this.syncDescriptionFromEditor(editor, true);
+  }
+
+  formatDescription(command: 'bold' | 'italic' | 'underline'): void {
+    this.applyDescriptionExecCommand(command);
+  }
+
+  formatDescriptionList(type: 'unordered' | 'ordered'): void {
+    this.applyDescriptionExecCommand(
+      type === 'unordered' ? 'insertUnorderedList' : 'insertOrderedList',
+    );
+  }
+
+  clearDescriptionFormatting(): void {
+    this.applyDescriptionExecCommand('removeFormat');
+  }
+
   addMaterial(): void {
     const nextMaterialCode = this.nextAvailableMaterialCode();
     if (!nextMaterialCode) {
@@ -1220,6 +1272,7 @@ export class AdminShopComponent implements OnInit, OnDestroy {
 
   private resetProductForm(): void {
     Object.assign(this.productForm, this.createEmptyProductForm());
+    this.renderActiveDescriptionInEditor();
   }
 
   private createEmptyMaterialForm(
@@ -1253,10 +1306,10 @@ export class AdminShopComponent implements OnInit, OnDestroy {
         fr: product.excerptFr ?? '',
       },
       descriptions: {
-        it: product.descriptionIt ?? '',
-        en: product.descriptionEn ?? '',
-        de: product.descriptionDe ?? '',
-        fr: product.descriptionFr ?? '',
+        it: this.normalizeDescriptionForEditor(product.descriptionIt),
+        en: this.normalizeDescriptionForEditor(product.descriptionEn),
+        de: this.normalizeDescriptionForEditor(product.descriptionDe),
+        fr: this.normalizeDescriptionForEditor(product.descriptionFr),
       },
       seoTitles: {
         it: product.seoTitleIt ?? '',
@@ -1276,6 +1329,7 @@ export class AdminShopComponent implements OnInit, OnDestroy {
       sortOrder: product.sortOrder ?? 0,
       materials: this.toMaterialForms(product.variants),
     });
+    this.renderActiveDescriptionInEditor();
   }
 
   private toMaterialForms(
@@ -1394,11 +1448,21 @@ export class AdminShopComponent implements OnInit, OnDestroy {
       excerptEn: this.optionalValue(this.productForm.excerpts['en']),
       excerptDe: this.optionalValue(this.productForm.excerpts['de']),
       excerptFr: this.optionalValue(this.productForm.excerpts['fr']),
-      description: this.optionalValue(this.productForm.descriptions['it']),
-      descriptionIt: this.optionalValue(this.productForm.descriptions['it']),
-      descriptionEn: this.optionalValue(this.productForm.descriptions['en']),
-      descriptionDe: this.optionalValue(this.productForm.descriptions['de']),
-      descriptionFr: this.optionalValue(this.productForm.descriptions['fr']),
+      description: this.optionalRichTextValue(
+        this.productForm.descriptions['it'],
+      ),
+      descriptionIt: this.optionalRichTextValue(
+        this.productForm.descriptions['it'],
+      ),
+      descriptionEn: this.optionalRichTextValue(
+        this.productForm.descriptions['en'],
+      ),
+      descriptionDe: this.optionalRichTextValue(
+        this.productForm.descriptions['de'],
+      ),
+      descriptionFr: this.optionalRichTextValue(
+        this.productForm.descriptions['fr'],
+      ),
       seoTitle: this.optionalValue(this.productForm.seoTitles['it']),
       seoTitleIt: this.optionalValue(this.productForm.seoTitles['it']),
       seoTitleEn: this.optionalValue(this.productForm.seoTitles['en']),
@@ -1760,6 +1824,239 @@ export class AdminShopComponent implements OnInit, OnDestroy {
     return normalized ? normalized : undefined;
   }
 
+  private optionalRichTextValue(value: string): string | undefined {
+    const normalized = this.normalizeRichTextStorageValue(value);
+    return normalized ? normalized : undefined;
+  }
+
+  private syncDescriptionFromEditor(
+    editor: HTMLDivElement | null,
+    sanitize: boolean,
+  ): void {
+    if (!editor) {
+      return;
+    }
+    const currentHtml = this.serializeNodeChildren(editor);
+    const currentLanguage = this.activeContentLanguage;
+    if (sanitize) {
+      const normalized = this.normalizeRichTextStorageValue(currentHtml);
+      const safeHtml = normalized ?? '';
+      this.productForm.descriptions[currentLanguage] = safeHtml;
+      if (currentHtml !== safeHtml) {
+        this.replaceElementContentFromHtml(editor, safeHtml);
+      }
+      return;
+    }
+    this.productForm.descriptions[currentLanguage] = currentHtml;
+  }
+
+  private renderActiveDescriptionInEditor(): void {
+    const editor = this.descriptionEditorElement;
+    if (!editor) {
+      return;
+    }
+    const html =
+      this.productForm.descriptions[this.activeContentLanguage] ?? '';
+    if (this.serializeNodeChildren(editor) !== html) {
+      this.replaceElementContentFromHtml(editor, html);
+    }
+  }
+
+  private applyDescriptionExecCommand(command: string): void {
+    const editor = this.descriptionEditorElement;
+    if (!editor) {
+      return;
+    }
+    editor.focus();
+    document.execCommand(command, false);
+    this.syncDescriptionFromEditor(editor, false);
+  }
+
+  private normalizeDescriptionForEditor(
+    value: string | null | undefined,
+  ): string {
+    return this.normalizeRichTextStorageValue(value ?? '') ?? '';
+  }
+
+  private normalizeRichTextStorageValue(value: string): string | null {
+    const normalized = value.trim();
+    if (!normalized) {
+      return null;
+    }
+    const sanitized = this.containsHtmlMarkup(normalized)
+      ? this.sanitizeRichTextHtml(normalized)
+      : this.plainTextToRichTextHtml(normalized);
+    const compact = sanitized.trim();
+    if (!compact || !this.hasMeaningfulRichText(compact)) {
+      return null;
+    }
+    return compact;
+  }
+
+  private containsHtmlMarkup(value: string): boolean {
+    return /<\/?[a-z][\s\S]*>/i.test(value);
+  }
+
+  private plainTextToRichTextHtml(value: string): string {
+    const normalized = value.replace(/\r\n?/g, '\n').trim();
+    if (!normalized) {
+      return '';
+    }
+    return normalized
+      .split(/\n{2,}/)
+      .map(
+        (paragraph) =>
+          `<p>${this.escapeHtml(paragraph).replace(/\n/g, '<br>')}</p>`,
+      )
+      .join('');
+  }
+
+  private sanitizeRichTextHtml(value: string): string {
+    const parser = new DOMParser();
+    const sourceDocument = parser.parseFromString(
+      `<body>${value}</body>`,
+      'text/html',
+    );
+    const outputDocument = parser.parseFromString('<body></body>', 'text/html');
+    const outputBody = outputDocument.body;
+
+    for (const child of Array.from(sourceDocument.body.childNodes)) {
+      const sanitizedNode = this.sanitizeRichTextNode(child, outputDocument);
+      if (sanitizedNode) {
+        outputBody.appendChild(sanitizedNode);
+      }
+    }
+
+    return this.serializeNodeChildren(outputBody);
+  }
+
+  private sanitizeRichTextNode(
+    node: Node,
+    outputDocument: Document,
+  ): Node | DocumentFragment | null {
+    if (node.nodeType === Node.TEXT_NODE) {
+      return outputDocument.createTextNode(node.textContent ?? '');
+    }
+    if (node.nodeType !== Node.ELEMENT_NODE) {
+      return null;
+    }
+
+    const sourceElement = node as HTMLElement;
+    const tagName = sourceElement.tagName.toUpperCase();
+    const childNodes = Array.from(sourceElement.childNodes)
+      .map((child) => this.sanitizeRichTextNode(child, outputDocument))
+      .filter((child): child is Node | DocumentFragment => child !== null);
+
+    if (!RICH_TEXT_ALLOWED_TAGS.has(tagName)) {
+      const fragment = outputDocument.createDocumentFragment();
+      for (const child of childNodes) {
+        fragment.appendChild(child);
+      }
+      return fragment;
+    }
+
+    const element = outputDocument.createElement(tagName.toLowerCase());
+    if (tagName === 'A') {
+      const href = this.sanitizeRichTextHref(
+        sourceElement.getAttribute('href'),
+      );
+      if (href) {
+        element.setAttribute('href', href);
+        if (href.startsWith('http://') || href.startsWith('https://')) {
+          element.setAttribute('target', '_blank');
+          element.setAttribute('rel', 'noopener noreferrer');
+        }
+      }
+    }
+    for (const child of childNodes) {
+      element.appendChild(child);
+    }
+
+    if (tagName === 'A' && !element.textContent?.trim()) {
+      return null;
+    }
+    if (
+      (tagName === 'UL' || tagName === 'OL') &&
+      !element.querySelector('li')
+    ) {
+      return null;
+    }
+    if (tagName === 'LI' && !element.textContent?.trim()) {
+      return null;
+    }
+
+    return element;
+  }
+
+  private sanitizeRichTextHref(rawHref: string | null): string | null {
+    const href = rawHref?.trim();
+    if (!href) {
+      return null;
+    }
+    const lowerHref = href.toLowerCase();
+    if (lowerHref.startsWith('/') || lowerHref.startsWith('#')) {
+      return href;
+    }
+    if (
+      lowerHref.startsWith('http://') ||
+      lowerHref.startsWith('https://') ||
+      lowerHref.startsWith('mailto:') ||
+      lowerHref.startsWith('tel:')
+    ) {
+      return href;
+    }
+    return null;
+  }
+
+  private hasMeaningfulRichText(value: string): boolean {
+    return (
+      this.extractTextFromHtml(value)
+        .replace(/\u00a0/g, ' ')
+        .trim().length > 0
+    );
+  }
+
+  private extractTextFromHtml(value: string): string {
+    const parser = new DOMParser();
+    const parsed = parser.parseFromString(`<body>${value}</body>`, 'text/html');
+    return parsed.body.textContent ?? '';
+  }
+
+  private serializeNodeChildren(node: Node): string {
+    const serializer = new XMLSerializer();
+    let html = '';
+    for (const child of Array.from(node.childNodes)) {
+      html += serializer.serializeToString(child);
+    }
+    return html;
+  }
+
+  private replaceElementContentFromHtml(
+    element: HTMLElement,
+    html: string,
+  ): void {
+    if (!html) {
+      element.replaceChildren();
+      return;
+    }
+
+    const parser = new DOMParser();
+    const parsed = parser.parseFromString(`<body>${html}</body>`, 'text/html');
+    const nodes = Array.from(parsed.body.childNodes).map((child) =>
+      document.importNode(child, true),
+    );
+    element.replaceChildren(...nodes);
+  }
+
+  private escapeHtml(value: string): string {
+    return value
+      .replace(/&/g, '&amp;')
+      .replace(/</g, '&lt;')
+      .replace(/>/g, '&gt;')
+      .replace(/"/g, '&quot;')
+      .replace(/'/g, '&#39;');
+  }
+
   seoDescriptionLength(language: ShopLanguage): number {
     return this.productForm.seoDescriptions[language].trim().length;
   }
diff --git a/frontend/src/app/features/shop/product-detail.component.html b/frontend/src/app/features/shop/product-detail.component.html
index be2fe1b..e4fbc8d 100644
--- a/frontend/src/app/features/shop/product-detail.component.html
+++ b/frontend/src/app/features/shop/product-detail.component.html
@@ -121,7 +121,7 @@
                 <p class="excerpt">
                   {{
                     p.excerpt ||
-                      p.description ||
+                      descriptionPlainText(p.description) ||
                       ("SHOP.EXCERPT_FALLBACK" | translate)
                   }}
                 </p>
@@ -304,10 +304,13 @@
                 </div>
               </app-card>
 
-              @if (p.description) {
+              @if (descriptionPlainText(p.description)) {
                 <div class="description-block">
                   <h2>{{ "SHOP.DESCRIPTION_TITLE" | translate }}</h2>
-                  <p>{{ p.description }}</p>
+                  <div
+                    class="description-block__content"
+                    [innerHTML]="descriptionRichHtml(p.description)"
+                  ></div>
                 </div>
               }
             </section>
@@ -350,7 +353,7 @@
                     <app-stl-viewer
                       [file]="modelPreviewFile"
                       [height]="420"
-                      [color]="selectedVariant()?.colorHex || '#facf0a'"
+                      [color]="colorHex(selectedVariant())"
                     ></app-stl-viewer>
                   }
                 }
diff --git a/frontend/src/app/features/shop/product-detail.component.scss b/frontend/src/app/features/shop/product-detail.component.scss
index 877eaba..e6e50c8 100644
--- a/frontend/src/app/features/shop/product-detail.component.scss
+++ b/frontend/src/app/features/shop/product-detail.component.scss
@@ -33,6 +33,7 @@
   display: grid;
   gap: var(--space-8);
   grid-template-columns: minmax(0, 1.05fr) minmax(320px, 0.95fr);
+  align-items: start;
 }
 
 .visual-column,
@@ -41,6 +42,10 @@
   gap: var(--space-5);
 }
 
+.visual-column {
+  align-content: start;
+}
+
 .info-column {
   gap: var(--space-3);
   align-content: start;
@@ -133,21 +138,24 @@
 .model-launch-row {
   display: flex;
   justify-content: space-between;
-  gap: var(--space-4);
+  gap: 0.8rem;
   align-items: center;
-  padding: 0.9rem 1rem;
+  width: min(100%, 440px);
+  justify-self: start;
+  padding: 0.72rem 0.82rem;
   border: 1px solid rgba(16, 24, 32, 0.12);
   border-radius: 1rem;
   background: #fff;
 }
 
 .model-open-btn {
-  height: 2.35rem;
-  padding: 0 0.95rem;
+  height: 2.1rem;
+  padding: 0 0.82rem;
   border-radius: 0.65rem;
   border: 1px solid rgba(16, 24, 32, 0.18);
   background: #fff;
   color: var(--color-text);
+  font-size: 0.86rem;
   font-weight: 600;
   cursor: pointer;
 }
@@ -176,8 +184,9 @@
 
 .dimensions-inline {
   display: flex;
-  gap: 0.8rem;
+  gap: 0.58rem;
   text-align: left;
+  font-size: 0.78rem;
 }
 
 .title-block {
@@ -209,8 +218,7 @@ h1 {
   line-height: 1.06;
 }
 
-.excerpt,
-.description-block p {
+.excerpt {
   margin: 0;
   color: var(--color-text-muted);
   line-height: 1.6;
@@ -380,11 +388,32 @@ h1 {
   font-size: 1.45rem;
 }
 
-.description-block p {
+.description-block__content {
+  color: var(--color-text-muted);
   font-size: 1.06rem;
   line-height: 1.75;
 }
 
+.description-block__content p,
+.description-block__content div {
+  margin: 0 0 0.7rem;
+}
+
+.description-block__content p:last-child,
+.description-block__content div:last-child {
+  margin-bottom: 0;
+}
+
+.description-block__content ul,
+.description-block__content ol {
+  margin: 0 0 0.7rem 1.3rem;
+  padding: 0;
+}
+
+.description-block__content li + li {
+  margin-top: 0.22rem;
+}
+
 :host ::ng-deep app-card.purchase-shell .card-body {
   padding: 0.95rem 1rem;
 }
@@ -451,6 +480,32 @@ h1 {
     min-height: 300px;
   }
 
+  .thumb-strip {
+    gap: 0.5rem;
+  }
+
+  .thumb {
+    flex-basis: 78px;
+    height: 78px;
+  }
+
+  .model-launch-row {
+    width: min(100%, 350px);
+    gap: 0.6rem;
+    padding: 0.58rem 0.65rem;
+  }
+
+  .model-open-btn {
+    height: 1.95rem;
+    padding: 0 0.7rem;
+    font-size: 0.8rem;
+  }
+
+  .dimensions-inline {
+    gap: 0.42rem;
+    font-size: 0.74rem;
+  }
+
   .property-grid {
     grid-template-columns: 1fr;
   }
diff --git a/frontend/src/app/features/shop/product-detail.component.ts b/frontend/src/app/features/shop/product-detail.component.ts
index f785ca8..94da4a6 100644
--- a/frontend/src/app/features/shop/product-detail.component.ts
+++ b/frontend/src/app/features/shop/product-detail.component.ts
@@ -14,6 +14,7 @@ import { TranslateModule, TranslateService } from '@ngx-translate/core';
 import { catchError, combineLatest, finalize, of, switchMap, tap } from 'rxjs';
 import { SeoService } from '../../core/services/seo.service';
 import { LanguageService } from '../../core/services/language.service';
+import { getColorHex } from '../../core/constants/colors.const';
 import { AppButtonComponent } from '../../shared/components/app-button/app-button.component';
 import { AppCardComponent } from '../../shared/components/app-card/app-card.component';
 import { StlViewerComponent } from '../../shared/components/stl-viewer/stl-viewer.component';
@@ -52,6 +53,8 @@ interface ShopMaterialProperty {
   styleUrl: './product-detail.component.scss',
 })
 export class ProductDetailComponent {
+  private static readonly HEX_COLOR_PATTERN =
+    /^#([0-9a-fA-F]{3}|[0-9a-fA-F]{6})$/;
   private readonly destroyRef = inject(DestroyRef);
   private readonly injector = inject(Injector);
   private readonly router = inject(Router);
@@ -376,8 +379,18 @@ export class ProductDetailComponent {
     return variant.colorName || variant.variantLabel || '-';
   }
 
-  colorHex(variant: ShopProductVariantOption): string {
-    return variant.colorHex || '#d5d8de';
+  colorHex(variant: ShopProductVariantOption | null | undefined): string {
+    const normalizedHex = this.normalizeHexColor(variant?.colorHex);
+    if (normalizedHex) {
+      return normalizedHex;
+    }
+
+    const fallbackByName = this.colorHexFromName(variant?.colorName);
+    if (fallbackByName) {
+      return fallbackByName;
+    }
+
+    return '#d5d8de';
   }
 
   materialPriceLabel(material: ShopMaterialOption): number {
@@ -464,11 +477,40 @@ export class ProductDetailComponent {
       });
   }
 
+  private normalizeHexColor(value: string | null | undefined): string | null {
+    const raw = String(value ?? '').trim();
+    if (!raw) {
+      return null;
+    }
+
+    const withHash = raw.startsWith('#') ? raw : `#${raw}`;
+    if (!ProductDetailComponent.HEX_COLOR_PATTERN.test(withHash)) {
+      return null;
+    }
+
+    return withHash.toUpperCase();
+  }
+
+  private colorHexFromName(value: string | null | undefined): string | null {
+    const colorName = String(value ?? '').trim();
+    if (!colorName) {
+      return null;
+    }
+
+    const fallback = getColorHex(colorName);
+    if (!fallback || fallback === '#facf0a') {
+      return null;
+    }
+
+    return fallback;
+  }
+
   private applySeo(product: ShopProductDetail): void {
     const title = product.seoTitle || `${product.name} | 3D fab`;
     const description =
       product.seoDescription ||
       product.excerpt ||
+      this.extractTextFromRichContent(product.description) ||
       this.translate.instant('SHOP.CATALOG_META_DESCRIPTION');
     const robots =
       product.indexable === false ? 'noindex, nofollow' : 'index, follow';
@@ -500,6 +542,28 @@ export class ProductDetailComponent {
     return String(variant?.variantLabel || '').trim() || 'Standard';
   }
 
+  descriptionPlainText(description: string | null | undefined): string {
+    return this.extractTextFromRichContent(description) ?? '';
+  }
+
+  descriptionRichHtml(description: string | null | undefined): string {
+    const normalized = String(description ?? '').trim();
+    if (!normalized) {
+      return '';
+    }
+    if (this.containsHtmlMarkup(normalized)) {
+      return normalized;
+    }
+    return normalized
+      .replace(/\r\n?/g, '\n')
+      .split(/\n{2,}/)
+      .map(
+        (paragraph) =>
+          `<p>${this.escapeHtml(paragraph).replace(/\n/g, '<br>')}</p>`,
+      )
+      .join('');
+  }
+
   private materialKeyForVariant(
     variant: ShopProductVariantOption | null,
   ): string | null {
@@ -597,6 +661,38 @@ export class ProductDetailComponent {
     ];
   }
 
+  private extractTextFromRichContent(
+    value: string | null | undefined,
+  ): string | null {
+    const normalized = String(value ?? '').trim();
+    if (!normalized) {
+      return null;
+    }
+    if (!this.containsHtmlMarkup(normalized)) {
+      return normalized;
+    }
+    const parser = new DOMParser();
+    const parsed = parser.parseFromString(
+      `<body>${normalized}</body>`,
+      'text/html',
+    );
+    const text = (parsed.body.textContent ?? '').replace(/\u00a0/g, ' ').trim();
+    return text || null;
+  }
+
+  private containsHtmlMarkup(value: string): boolean {
+    return /<\/?[a-z][\s\S]*>/i.test(value);
+  }
+
+  private escapeHtml(value: string): string {
+    return value
+      .replace(/&/g, '&amp;')
+      .replace(/</g, '&lt;')
+      .replace(/>/g, '&gt;')
+      .replace(/"/g, '&quot;')
+      .replace(/'/g, '&#39;');
+  }
+
   private syncPublicUrl(product: ShopProductDetail): void {
     const currentProductSlug = this.productSlug()?.trim().toLowerCase() ?? '';
     const targetProductSlug = this.shopRouteService.productPathSegment(product);